Essential Google tools for your website
It is no secret that Google is by far the main search engine. Organic visitors should be your primary source of traffic, so you will need to do a lot of research and optimization to your site to have a decent ranking in Google search results.
Google also provides some very useful tools to monitor – and possibly increasing – your performance, advertising your site with Google or making money with it.
Google Search Console
Google Search Console is your main tool for SEO. It provides great search related information about your website. The most useful features include, but are not limited to:
Provides essential search engine related information on clicks, impressions, search position and click-through-rate. This is the place where you will be able to analyze how the changes to your site affect search engine ranking.
Statistics on how frequent Google bots crawl your site. In case there is a sudden change in your crawl rate, it might mean that you are doing something right (or wrong).
Fetch as Google
You can submit your posts right after they have been published and request immediate indexing by Google. This means that they will appear usually within a few minutes in the search results.
See how many posts, pages and images were submitted and indexed by Google.
You can submit your sitemaps to Google and see how many of the posts and pages within are indexed. Also provides information if your sitemaps have been processed correctly.
Links to your site
Check all the inbound links to your site which are recognized by Google.
Search Console also notifies you about any crawl errors which should be fixed as soon as possible to maintain good ranking.
In case you want to take SEO seriously (and you should) than Google Search Console is a must have.
Google Analytics is the perfect tool to monitor your website traffic. It lets you create reports including almost every metric you can think of, like demographics, user behavior and engagement.
Some of the most useful metrics are:
It measures if users stay on your page or if they leave immediately. Keep in mind, that a user is only counted as not bounced if they perform any action on your site (like clicking a button), so reading through a post without any action is also counted as a bounced visitor.
Metrics on which page users land on your site. It is especially useful for checking organic traffic, as search queries are rarely logged, but on this report you can at least see which of your pages are most popular.
Analysis of the main channels of your visitors (organic, referral, social, direct), which can be further expanded to display the details like the breakdown of social traffic into Facebook, Instagram etc.
There are many tools out there which can be used to measure your site traffic, but as you can`t circumvent Google if you want to have a good traffic, Analytics remains essential.
AdSense is the main option if you want to make money with your website. Once you have submitted your site to AdSense and it has been verified by Google you can start creating ad units and putting them on your posts.
Although it might sound very straightforward there are some important aspects you have to take into account if you want to do it correctly:
You will receive traffic from different sources like desktops, mobile and tablets you have to make sure that your ads are displayed correctly on every device. Fortunately you have the possibility to create responsive ads in AdSense which are adapting to all resolutions.
Allow and block ads
Certain advertisers or ad categories can be disabled. This is especially useful, because you can disable ad categories which are not related to your niche. For example if you have a site on fishing, you might consider turning off ads on beauty.
Tracks the performance of your ad units. You can identify which units make the most money and adapt your ad placement strategy accordingly.
AdSense offers automatic optimization tips, which do not have to be followed, but are still a welcome.
If you want to increase your traffic by advertising on site on Google, AdWords is the solution. You can check the suggested bid and average monthly searches of your desired keywords and setup advertisement campaigns.
Even if you are not planning on advertise your site, the Keyword planner is still a very useful tool. If you have figured out which search keywords you want to target with your site you can check how many average monthly searches those keywords have and potentially identify more suitable ones.